The Future Of SEO

Change Is The Honest Truth Of Human Nature. And Similarly, SEO Has Been Drastically Changing Over The Past Few Years As Well.
SEO Has Virtually Shifted To The Top And If You Wish To Survive In This Ever-Changing SEO World, You Have Got To Stay With Its Trends And Follow Through.

Nobody Will Know Whether SEO Is Increasing Or Decreasing In The Future. But Based On Our Expert Recommendations, Experience, And Some In-Depth Research, We Have Figured Out Key SEO Trends That Are Going To Determine Whether They Survive In The Future Or Not.

1. Mobile SEO

Around 58% Of All Google Searches Are Currently Done From Mobile Devices. In The Coming Years, Mobile Search Will Account For More Than 80% Of All Google Searches. Mobile Is Thus So Necessary That Even Google Is Introducing New Rule Updates To Provide A More Robust User Experience For Mobile Users. And If You Don’t Want To Lose The Bulk Of Your Search Traffic, You've Got To Optimize Your Site For Mobile SEO.

Mobile Friendliness: Having A Mobile-Friendly Website Isn't A Choice Anymore; It’s A Necessity. Regardless Of What, If You Would Like To Try To Be Sensible In SEO And Wish To Be a Future-Proof, You've Got To Make Sure Your Website Is Absolutely Optimized For Mobile Devices.

Improve Page Speed: User Expertise Is The Most Important Issue That Will Make Or Break Your Mobile SEO. And If You Wish To Enhance The User Experience Of Your Site's Mobile Version, You Have To Improve Your Page Loading Speed First. Increasing Your Page Loading Speed Can Mechanically Improve The User Experience To An Outsized Extent.

Easily Scannable Content: User Expertise Is The Most Important Issue That Will Make Or Break Your Mobile SEO. And If You Wish To Enhance The User Experience Of Your Site's Mobile Version, You Have To Improve Your Page Loading Speed First. Increasing Your Page Loading Speed Can Mechanically Improve The User Experience To An Outsized Extent.

2. Increase Voice Search

Over 27% Of All International Net Users Are Victimizing Voice Searches On Mobile Devices.
Experts Believe That This Range Will Be Exceeded To A Large Extent Within The Next Few Years. Voice Search Has Become Vastly Widespread, Particularly Among Mobile Device Users, Due To Its Ease Of Use And Convenience. It’s Actually Easier To Look For Something Via Voice Than To Type It On Google.

3. Focusing More On Search Intent

SEO Starts With Search Intent. Search Intent Is Essentially The Rationale Or Purpose Behind The User’s Search. It’s The Most Basic, Nevertheless, And The Most Necessary Factor That You Just Have To Keep In Mind.
SEO Isn't What It Wanted To Be Five Years Ago. Earlier, Google Couldn’t Perceive The Contents Of The Net Pages, And Painfully Hierarchical Pages Supported Keywords And Backlinks.

With An Algorithmic Programme Update Like BERT, Google Bots Will Currently Perceive The Contents Of The Pages. And Due To This, If Your Content Doesn’t Align With The Search Intent, It Won’t Rank On Google, Irrespective Of How Well You’ve Optimised It Or What Percentage Of Backlinks You’ve Created For That Page. All That Matters Is Whether The Page Aligns With The Search Intent Or Not.

The Future Of Digital Marketing

The Previous Framework Included Websites, Email Campaigns, Digital Advertisements, Basic Social Media Management, And Basic Journal Publishing. It Solely Focuses On Increasing Visits To Websites, However, And Has No Specialization In Lead Conversion Or Correct Online Lead Qualification.

1. More Integrated Global Marketing

Inbound And Outbound Marketing Should Currently Be Combined. As Compared To Cold-Calling, Taking Into Account This "Warm-Calling." For Example, Once Somebody Reads A Journal Article On Your Site, Follow It Up With An Email Sharing A Lot Of Significant Content.

2. A Cohesive Marketing Technology Stack

 No One Computer Code Tool Will Save The Day. Marketing Doesn't Just Concern The Artistic Side Anymore. The Infrastructure For Selling Technology Must Be Designed And Integrated Correctly. One Social Media Tool Alone Won't Save The Day, And One CRM Tool Can't Be The Answer To A Challenge Anymore. Consider Your Full Stack And The Way It Can Work Together.

3. Evolving Marketing Roles

Digital Transformation Is No Longer Restricted To The CIO. Your CMO Currently Desires It Quite A Bit. The CMO Has To Recognise Additional Factors Concerning The Chances Of Implementing Marketing Automation To Not Only Execute On The Marketing Playbooks But Additionally To Help Cios Achieve A Full, End-To-End ROI.

4. Omnichannel Marketing Strategy

This Includes Deep Analytics And Information Mining, Similar To AI And Machine Learning. Omnichannel Selling Brings A Diversity Of Mediums Into Play Once It Involves Communication And Value Addition. Focusing Solely On One Medium Is Limiting, Particularly If Your Patrons Do Not Leave That Channel.

5. A Focus On Account-Based Marketing (B2B)

Account-Based Marketing Ought To Be An Integrated Part Of Your Digital Marketing Method, Whether You're A B2B Saas Provider Or A Modern Managed Service Provider (MSP). This May Be The Key Difference Between B2C And B2B Organizations In 2017 And Beyond.